At the start of every year, there is always predictions as to what the strategy for the year should be, what’s new and what’s next?.

Marketing strategy has been changing over the years and with so many new tools being introduced, to be in sync with the market is very necessary today. A few tips to follow or look out for in 2016:

Create an Influencer-

Someone who can available to listen to people online is called an influencer. Having such a person will increase attraction to your website and more people will be linked to your website. With an influencer building trust for the content posted on the website will be easy. This person can be anyone you asign or you yourself.

Content-marketing strategy-

Having a focused content strategy for your top keyword is best adviced for your website. Creating content such as blog posts, articles, pdf and webinars gives people something to link to. This content also helps in improving your ranking in search results, websites with high quality links will also contribute in improving the ranking.

In addition, creating content regularly shows Google that your website is alive and active. By doing so, Google will receive fresh signals on a continuous basis which will improve ranking for your website on a whole.

Generate powerful backlinks for your website-

A combination of an influencer and a focused content marketing strategy will help you develop backlinks to your website. In addition to this, you can also get people to link to your website by writing to a large publication, do industry interviews and recommend your content to people who matter. Another way of generating backlinks is by hiring an SEO company to help you.

Using tools like Majestic SEO will be helpful in seeing who is linking to your competitors. Identifying and implementing your competitor’s strategy for your website.

For example, did they donate to a charity causing the charity to link to their site? You can do the same thing.

Get your website mobile-ready

In 2015, there was a major Google update known as Mobilegeddon which means that if you do not have a mobile version of your website by April 21, 2015 then you will lose a significant amount of rankings in the mobile version of google search.

In 2016, your website needs to be mobile-ready. The three types of mobile sites are: responsive design, being set up on a mobile subdomain or use dynamic serving. Making websites mobile-ready is a must as Google has started giving higher rankings to websites which apply SEO for their apps.

Move your website to HTTPS, a secure site

A tweet was sent by Google’s Gary IIIyes saying that “If you’re an SEO and you’re recommending against going HTTPS, you’re wrong, and you should feel bad.” The “S” in HTTPS stands for security, and if your URL leads with HTTPS ( instead of HTTP (, then your website is secure.

The change from HTTP to HTTPS is a must and Google wants you to move your site to HTTPS so badly that it is willing to give your website a better ranking for making is secure. The year 2016 will be seeing more websites being transferred to HTTPS.

Add markup to your website

Put a in the code of your website which is a type of markup which can be used to tell Google which picture is your logo, where are the reviews on your site, where are the videos, what type of a company you are and where are you located. This will give your website a better ranking in search results.

These are some of the most important points you can focus on and keep creating new & fresh content and generate backlinks. Also, make sure your website is mobile ready and fully secure.

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